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Marketing Metrics by Paul Farris, Phillip Pfeifer, Neil Bendle

Marketing Metrics

Paul Farris, Phillip Pfeifer, Neil Bendle

512 pages • first pub 2009 (editions)

nonfiction business reference informative medium-paced
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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance by David Reibstein, Paul W. Farris, Neil Bendle, Phillip E. Pfeifer

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

David Reibstein, Paul W. Farris, Neil Bendle, Phillip E. Pfeifer

431 pages • first pub 2009 (editions)

nonfiction business reference informative medium-paced