Marketing Metrics: The Definitive Guide to Measuring Marketing Performance by David Reibstein, Paul W. Farris, Neil Bendle, Phillip E. Pfeifer

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

David Reibstein, Paul W. Farris, Neil Bendle, Phillip E. Pfeifer

431 pages • first pub 2009 (editions)

nonfiction business reference informative medium-paced
Powered by AI (Beta)
Loading...

Description

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. The Definitive Guide to the "New" State-of-the-Art in Marketing Metrics " " "Marketing Metrics, Second Editi...

Read more

Community Reviews

Loading...

Content Warnings

Loading...