Lisa Fortini-Campbell

2 books

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising by Lisa Fortini-Campbell

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising

Lisa Fortini-Campbell

272 pages • first pub 2001 (editions)

nonfiction business informative slow-paced
Hitting the Sweet Spot by Fortini-Camp, Lisa Fortini-Campbell, Bruce H. Bendinger

Hitting the Sweet Spot

Fortini-Camp, Lisa Fortini-Campbell, Bruce H. Bendinger

250 pages • first pub 1992 (editions)

nonfiction informative slow-paced