Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising by Lisa Fortini-Campbell

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising

Lisa Fortini-Campbell

272 pages • first pub 2001 (editions)

nonfiction business informative slow-paced
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The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide b...

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