Jesko Perrey

2 books

Power Brands: Measuring, Making, and Managing Brand Success by Jesko Perrey, Tjark Freundt, Dennis Spillecke

Power Brands: Measuring, Making, and Managing Brand Success

Jesko Perrey, Tjark Freundt, Dennis Spillecke

330 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
Retail Marketing and Branding by Jesko Perrey, Dennis Spillecke

Retail Marketing and Branding

Perspectives on Consumer Industries & Retail

Jesko Perrey, Dennis Spillecke

374 pages • missing pub info (editions)

nonfiction business economics