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374 pages • missing pub info (editions)
ISBN/UID: 9781118489529
Format: Hardcover
Language: English
Publisher: John Wiley & Sons
Publication date: 22 January 2013
Description
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the ...
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374 pages • missing pub info (editions)
ISBN/UID: 9781118489529
Format: Hardcover
Language: English
Publisher: John Wiley & Sons
Publication date: 22 January 2013
Description
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the ...