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Marketing Programme and Process Standardisation: An Empirical Investigation of Marketing Standardisation and Its Contingency Factors in the Us Market by Tobias Richter

Marketing Programme and Process Standardisation: An Empirical Investigation of Marketing Standardisation and Its Contingency Factors in the Us Market

Tobias Richter

199 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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