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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Carol S. Pearson, Margaret Mark

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Carol S. Pearson, Margaret Mark

400 pages • first pub 2001 (editions)

nonfiction business psychology challenging informative reflective medium-paced
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Carol S. Pearson, Margaret Mark

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Carol S. Pearson, Margaret Mark

400 pages • first pub 2001 (editions)

nonfiction business psychology challenging informative reflective medium-paced
The Hero and the Outlaw by Carol S. Pearson, Margaret Mark

The Hero and the Outlaw

Carol S. Pearson, Margaret Mark

384 pages • first pub 2001 (editions)

nonfiction business psychology challenging informative reflective medium-paced