The Marketplace of Attention: How Audiences Take Shape in a Digital Age by James G. Webster

The Marketplace of Attention: How Audiences Take Shape in a Digital Age

James G. Webster

280 pages • first pub 2014 (editions)

challenging informative slow-paced
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How do media find an audience when there is an endless supply of content but a limited supply of public attention?Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparen...

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