James G. Webster

2 books

Ratings Analysis: Audience Measurement and Analytics by Patricia F. Phalen, Lawrence W. Lichty, James Webster

Ratings Analysis: Audience Measurement and Analytics

Routledge Communication

Patricia F. Phalen, Lawrence W. Lichty, James Webster

344 pages • missing pub info (editions)

nonfiction business economics technology informative medium-paced
The Marketplace of Attention: How Audiences Take Shape in a Digital Age by James G. Webster

The Marketplace of Attention: How Audiences Take Shape in a Digital Age

James G. Webster

268 pages • first pub 2014 (editions)

challenging informative slow-paced