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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know by Paul W. Farris
Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know
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Paul W. Farris

Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know

Paul W. Farris

353 pages • first pub 2006 (editions)

informative medium-paced
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