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Marketing Mix Standardisation in International Marketing: An Empirical Investigation of the Degree of Marketing Programme Standardisation in German Co by Tobias Richter

Marketing Mix Standardisation in International Marketing: An Empirical Investigation of the Degree of Marketing Programme Standardisation in German Co

Europäische Hochschulschriften / European University Studies / Publications Universitaires Européenn

Tobias Richter

380 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Marketing Mix Standardisation in International Marketing: An Empirical Investigation of the Degree of Marketing Programme Standardisation in German Co by Tobias Richter

Marketing Mix Standardisation in International Marketing: An Empirical Investigation of the Degree of Marketing Programme Standardisation in German Co

Europäische Hochschulschriften / European University Studies / Publications Universitaires Européenn

Tobias Richter

380 pages • missing pub info (editions)

nonfiction business economics informative medium-paced