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Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World by Frederick Allen, Frederick Allen
Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
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Frederick Allen, Frederick Allen

Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World

Frederick Allen, Frederick Allen

544 pages • first pub 1994 (editions)

nonfiction business history informative slow-paced
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