George H. Lucas

2 books

Marketing Strategy: Text and Cases by O. C. Ferrell, Michael Hartline

Marketing Strategy: Text and Cases

O. C. Ferrell, Michael Hartline

587 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
Marketing Strategy by O.C. Ferrell, Michael D. Hartline, George H. Lucas
Marketing Strategy
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O.C. Ferrell, Michael D. Hartline, George H. Lucas

Marketing Strategy

O.C. Ferrell, Michael D. Hartline, George H. Lucas

469 pages • first pub 2001 (editions)

business informative slow-paced