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370 pages • first pub 1994 (editions)
ISBN/UID: 9780791421420
Format: Paperback
Language: English
Publisher: State University of New York Press
Publication date: 30 September 1994
Description
Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidiscipli...
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370 pages • first pub 1994 (editions)
ISBN/UID: 9780791421420
Format: Paperback
Language: English
Publisher: State University of New York Press
Publication date: 30 September 1994
Description
Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidiscipli...