Principles of Marketing [with MyMarketingLab & eText Access Code] by Philip Kotler
Principles of Marketing [with MyMarketingLab & eText Access Code]

Philip Kotler

Principles of Marketing [with MyMarketingLab & eText Access Code]

Philip Kotler with Valerie Trifts, Gary Armstrong, Peggy H. Cunningham

792 pages first pub 1980 (editions)

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