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220 pages • first pub 2013 (editions)
ISBN/UID: 9781937134372
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 09 May 2013
Description
Most companies still operate as if they control their customers. But, in today's market, it's really the other way around. Customer CEO confronts the new market reality that customers choose which companies to do business with completely on their ...
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220 pages • first pub 2013 (editions)
ISBN/UID: 9781937134372
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 09 May 2013
Description
Most companies still operate as if they control their customers. But, in today's market, it's really the other way around. Customer CEO confronts the new market reality that customers choose which companies to do business with completely on their ...