Customer CEO: How to Profit from the Power of Your Customers by Chuck Wall, Michael Port

Customer CEO: How to Profit from the Power of Your Customers

Chuck Wall, Michael Port

220 pages first pub 2013 (editions)

informative medium-paced
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Description

Most companies still operate as if they control their customers. But, in today's market, it's really the other way around. Customer CEO confronts the new market reality that customers choose which companies to do business with completely on their ...

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