Consumer Behavior, Global Edition by Michael Solomon, Cristel Russell
Consumer Behavior, Global Edition

Michael Solomon, Cristel Russell

Consumer Behavior, Global Edition

Michael Solomon, Cristel Russell

544 pages missing pub info (editions)

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Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption ch...

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