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311 pages • missing pub info (editions)
ISBN/UID: 9780470868508
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 21 May 2004
Description
Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign he...
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311 pages • missing pub info (editions)
ISBN/UID: 9780470868508
Format: Paperback
Language: English
Publisher: Wiley
Publication date: 21 May 2004
Description
Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign he...