PR Technology, Data and Insights: Igniting a Positive Return on Your Communications Investment by Mark Weiner

PR Technology, Data and Insights: Igniting a Positive Return on Your Communications Investment

Mark Weiner

288 pages missing pub info (editions)

nonfiction business economics
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Description

Data, technology and insights have forever changed the way PR objectives are set and evaluated, and how messages and campaigns are developed. PR professionals risk losing organizational investment by not taking advantage of these additional asset...

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