Scan barcode
288 pages • first pub 1997 (editions)
ISBN/UID: 9781451655308
Format: Paperback
Language: English
Publisher: Free Press
Publication date: 01 May 2011
Description
Most companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growth markets. Yet many firms inexplicably develop one product at a time, and by doing so fail to embrac...
Community Reviews
Content Warnings
288 pages • first pub 1997 (editions)
ISBN/UID: 9781451655308
Format: Paperback
Language: English
Publisher: Free Press
Publication date: 01 May 2011
Description
Most companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growth markets. Yet many firms inexplicably develop one product at a time, and by doing so fail to embrac...