The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by Ekaterina Walter, Jessica Gioglio

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

Ekaterina Walter, Jessica Gioglio

221 pages • first pub 2014 (editions)

nonfiction business informative reflective slow-paced
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Description

Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages ...

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