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235 pages • first pub 1986 (editions)
ISBN/UID: 9780060155223
Format: Hardcover
Language: English
Publisher: HarperCollins Publishers
Publication date: 01 January 1986
nonfiction
business
informative
medium-paced
Description
A former IBM executive reveals the marketing philosophy, strategies, and techniques that have made IBM one of the most successful, admired companies in the world
Community Reviews
Content Warnings
235 pages • first pub 1986 (editions)
ISBN/UID: 9780060155223
Format: Hardcover
Language: English
Publisher: HarperCollins Publishers
Publication date: 01 January 1986
nonfiction
business
informative
medium-paced
Description
A former IBM executive reveals the marketing philosophy, strategies, and techniques that have made IBM one of the most successful, admired companies in the world
Community Reviews
Content Warnings