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217 pages • first pub 2004 (editions)
ISBN/UID: 9780814472491
Format: Paperback
Language: English
Publisher: AMACOM/American Management Association
Publication date: Not specified
Description
"In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web. Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and ser...
Community Reviews
Content Warnings
217 pages • first pub 2004 (editions)
ISBN/UID: 9780814472491
Format: Paperback
Language: English
Publisher: AMACOM/American Management Association
Publication date: Not specified
Description
"In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web. Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and ser...
Community Reviews
Content Warnings