Profitable Customer Engagement: Concept, Metrics and Strategies by V. Kumar

Profitable Customer Engagement: Concept, Metrics and Strategies

V. Kumar

340 pages missing pub info (editions)

nonfiction business economics medium-paced
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The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engageme...

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