Managing the Media: Proactive Strategy for Better Business-Press Relations by Fred J. Evans

Managing the Media: Proactive Strategy for Better Business-Press Relations

Fred J. Evans

189 pages • missing pub info (editions)

nonfiction business economics medium-paced
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Description

Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop successful press relations. Marketing NewsMedia relations is a hot topic on today's business agenda....

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