Principles of Marketing for a Digital Age by Tracy L. Tuten

Principles of Marketing for a Digital Age

Tracy L. Tuten

496 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a ...

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