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280 pages • missing pub info (editions)
ISBN/UID: 9780071589529
Format: Paperback
Language: English
Publisher: McGraw-Hill
Publication date: 01 February 1999
Description
Reads like a novel, yet serves as a how-to guide for creating a customer culture and marketing strategies that wow Wall Street...I recommend this book as priority reading for all retail executives. Kurt Barnard, President, Barnard Retail Trend Rep...
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280 pages • missing pub info (editions)
ISBN/UID: 9780071589529
Format: Paperback
Language: English
Publisher: McGraw-Hill
Publication date: 01 February 1999
Description
Reads like a novel, yet serves as a how-to guide for creating a customer culture and marketing strategies that wow Wall Street...I recommend this book as priority reading for all retail executives. Kurt Barnard, President, Barnard Retail Trend Rep...