The Cluetrain Manifesto: The End of Business as Usual by Doc Searls, Christopher Locke, Rick Levine

The Cluetrain Manifesto: The End of Business as Usual

Doc Searls, Christopher Locke, Rick Levine

298 pages first pub 2000 (editions)

nonfiction business technology informative reflective medium-paced
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Description

The Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years af...

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