Marketing and Advertising Using Google: Targeting Your Advertising to the Right Audience by Google

Marketing and Advertising Using Google: Targeting Your Advertising to the Right Audience

Google

155 pages missing pub info (editions)

nonfiction business computer science economics medium-paced
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Description

The official textbook from Google(TM) for students preparing for careers in marketing. Learn to: Create effective Internet advertising, target advertising to people when they're ready to buy, control you advertising budget, and build your brand.

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