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928 pages • missing pub info (editions)
ISBN/UID: 9781260157833
Format: Not specified
Language: English
Publisher: McGraw-Hill Education
Publication date: 08 February 2018
Description
AMA has endorsed Marketing Management, 3e as THE resource to help prepare candidates for the PCM. Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent marketing management the way it is actually practiced ...
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Content Warnings
928 pages • missing pub info (editions)
ISBN/UID: 9781260157833
Format: Not specified
Language: English
Publisher: McGraw-Hill Education
Publication date: 08 February 2018
Description
AMA has endorsed Marketing Management, 3e as THE resource to help prepare candidates for the PCM. Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent marketing management the way it is actually practiced ...
Community Reviews
Content Warnings