Fanocracy: Turning Fans Into Customers and Customers Into Fans by David Meerman Scott, Reiko Scott

Fanocracy: Turning Fans Into Customers and Customers Into Fans

David Meerman Scott, Reiko Scott

8 hours, 27 minutes first pub 2020 (editions) user-added

nonfiction business informative medium-paced
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A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.   How do some brands attract word-of-mouth buzz and radical devotion around products as everyday...

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