Professional Services Marketing: Strategy and Tactics by Frederick G. Crane, William Winston
Professional Services Marketing: Strategy and Tactics
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Frederick G. Crane, William Winston
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Professional Services Marketing: Strategy and Tactics

Haworth Marketing Resources

Frederick G. Crane, William Winston

127 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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The days of professionals simply hanging a shingle and waiting for clients to beat a path to the door are long gone. The marketplace is crowded with new service professionals of all types--from CPAs and attorneys to health care providers and compe...

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