Marketing 5.0 by Philip Kotler, Philip Kotler, Iwan Setiawan, Hermawan Kartajaya
Marketing 5.0
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Philip Kotler, Philip Kotler, Iwan Setiawan, Hermawan Kartajaya
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Marketing 5.0

Philip Kotler, Philip Kotler, Iwan Setiawan, Hermawan Kartajaya

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nonfiction business challenging informative reflective slow-paced
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Rediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a differe...

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