Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers by Bridget Brennan

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

Bridget Brennan

306 pages • first pub 2009 (editions)

nonfiction business economics psychology informative reflective fast-paced
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If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. T...

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