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Mark W. Johnston, Greg W. Marshall
451 pages • missing pub info (editions)
ISBN/UID: 9781260381917
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and in...
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—
Mark W. Johnston, Greg W. Marshall
451 pages • missing pub info (editions)
ISBN/UID: 9781260381917
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and in...