Marketing Management by Mark W. Johnston, Greg W. Marshall
Marketing Management

Mark W. Johnston, Greg W. Marshall

Marketing Management

Mark W. Johnston, Greg W. Marshall

451 pages missing pub info (editions)

nonfiction business economics informative medium-paced
Powered by AI (Beta)
Loading...

Description

"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and in...

Read more

Community Reviews

Loading...

Content Warnings

Loading...