Sold On Purpose: Marketing to the Conscious Consumer by Tim Moore

Sold On Purpose: Marketing to the Conscious Consumer

Tim Moore

184 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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"HOTTEST. COOLEST. BIGGEST. NEWEST."These are the buzzwords that shaped and 'Yell and Sell' ad campaigns of the 21stcentury. But now the game has changed. Today's modern consumers are fed up with the advertising gimmicks of the past. They are long...

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