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554 pages • first pub 2011 (editions)
ISBN/UID: 9780199356706
Format: Paperback
Language: English
Publisher: OUP Us
Publication date: 11 October 2013
Description
How does motivation work? The classic answer is that people are motivated to approach pleasure and avoid pain, that they are motivated by "carrots and sticks." But to understand human motivation, it is necessary to go beyond pleasure and pain. Wha...
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554 pages • first pub 2011 (editions)
ISBN/UID: 9780199356706
Format: Paperback
Language: English
Publisher: OUP Us
Publication date: 11 October 2013
Description
How does motivation work? The classic answer is that people are motivated to approach pleasure and avoid pain, that they are motivated by "carrots and sticks." But to understand human motivation, it is necessary to go beyond pleasure and pain. Wha...