Shareworthy: Advertising That Creates Powerful Connections Through Storytelling by Greg Braun, Robin Landa
Shareworthy: Advertising That Creates Powerful Connections Through Storytelling

Greg Braun, Robin Landa

Shareworthy: Advertising That Creates Powerful Connections Through Storytelling

Greg Braun, Robin Landa

264 pages missing pub info (editions)

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In today's highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit--stories are ultimately what drive us to engage with brand...

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