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502 pages • missing pub info (editions)
ISBN/UID: 9780415537025
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 03 May 2013
Description
Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average co...
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502 pages • missing pub info (editions)
ISBN/UID: 9780415537025
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 03 May 2013
Description
Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average co...
Community Reviews
Content Warnings