TQM for Sales and Marketing Management by James W. Cortada

TQM for Sales and Marketing Management

James W. Cortada

232 pages first pub 1993 (editions)

informative lighthearted medium-paced
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Description

With good management practices firmly embedded in their manufacturing operations, cutting edge companies are looking to get the total job done, across all departments, including sales and marketing. This clear, realistic guide presents all the iss...

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