Selling Today: Creating Customer Value by Michael L. Ahearne, Barry L. Reece, Gerald L. Manning

Selling Today: Creating Customer Value

Michael L. Ahearne, Barry L. Reece, Gerald L. Manning

505 pages first pub 1994 (editions)

informative medium-paced
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In the eleventh edition, Manning and Reece have invited Michael Ahearne to join their best-selling author team. Ahearne's experience as Associate Professor of Marketing and Executive Director of the Sales Excellence Institute, in addition to his ...

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