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505 pages • first pub 1994 (editions)
ISBN/UID: 9780132079952
Format: Hardcover
Language: English
Publisher: Prentice Hall
Publication date: Not specified
Description
In the eleventh edition, Manning and Reece have invited Michael Ahearne to join their best-selling author team. Ahearne's experience as Associate Professor of Marketing and Executive Director of the Sales Excellence Institute, in addition to his ...
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505 pages • first pub 1994 (editions)
ISBN/UID: 9780132079952
Format: Hardcover
Language: English
Publisher: Prentice Hall
Publication date: Not specified
Description
In the eleventh edition, Manning and Reece have invited Michael Ahearne to join their best-selling author team. Ahearne's experience as Associate Professor of Marketing and Executive Director of the Sales Excellence Institute, in addition to his ...