The Paradox Planet: Creating Brand Experiences for The Age of I by Joan Kiddon, Larry Light

The Paradox Planet: Creating Brand Experiences for The Age of I

Joan Kiddon, Larry Light

178 pages • missing pub info (editions)

nonfiction business economics informative reflective medium-paced
Powered by AI (Beta)
Loading...

Description

Beginning with the Age of We in the 1950s and moving to the Age of Me to today--the Age of I--this book examines how polarization and anger has changed how companies must manage their brands.Larry Light and Joan Kiddon, the leaders of Arcature LLC...

Read more

Community Reviews

Loading...

Content Warnings

Loading...