Routledge Handbook of Political Advertising by Marion R. Just, Christina Holtz-Bacha

Routledge Handbook of Political Advertising

Marion R. Just, Christina Holtz-Bacha

438 pages missing pub info (editions)

nonfiction politics informative medium-paced
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This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, neg...

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