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108 pages • missing pub info (editions)
ISBN/UID: 9783639178654
Format: Paperback
Language: English
Publisher: VDM Verlag
Publication date: 10 July 2009
Description
This investigation tested the ability of different resistance strategies to protect the positive COO image attributed to products in the face of singe and multiple competitor attacks. The results illustrate the superiority of refutational over sup...
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Content Warnings
108 pages • missing pub info (editions)
ISBN/UID: 9783639178654
Format: Paperback
Language: English
Publisher: VDM Verlag
Publication date: 10 July 2009
Description
This investigation tested the ability of different resistance strategies to protect the positive COO image attributed to products in the face of singe and multiple competitor attacks. The results illustrate the superiority of refutational over sup...
Community Reviews
Content Warnings