Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead

Fascinate: Your 7 Triggers to Persuasion and Captivation

Sally Hogshead

288 pages first pub 2010 (editions)

nonfiction business psychology informative medium-paced
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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.In an ove...

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