International Business: Competing in the Global Marketplace by Charles W.L. Hill

International Business: Competing in the Global Marketplace

Charles W.L. Hill

740 pages first pub 1994 (editions)

nonfiction business challenging informative slow-paced
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One way to compare International Business texts are to classify them as either descriptive or analytical. Descriptive texts describe in detail the internationalization process and answer the question — "How does a business go global/international?...

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