Yes!: 60 Secrets from the Science of Persuasion by Noah J. Goldstein, Noah J. Goldstein, Robert B. Cialdini

Yes!: 60 Secrets from the Science of Persuasion

Noah J. Goldstein, Noah J. Goldstein, Robert B. Cialdini

304 pages • missing pub info (editions)

nonfiction business psychology informative medium-paced
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Since its publication in 2007, Yes! has shown how small changes can make a big difference to everyone's powers of persuasion - both at work and at home. Every day, we face the challenge of persuading others to do what we want. But what makes peopl...

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