Relevance: Making Stuff That Matters by Tim Manners

Relevance: Making Stuff That Matters

Tim Manners

224 pages first pub 2008 (editions)

business informative medium-paced
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Description

After years studying remarkable companies and speaking to some of the most influential leaders around, Tim Manners has discovered a solution to the marketing woes of many brands. Stop worrying about demographics, fads, and cutting-edge advertising...

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