Scan barcode
112 pages • missing pub info (editions)
ISBN/UID: 9781601981561
Format: Paperback
Language: English
Publisher: Now Publishers
Publication date: 14 August 2008
Description
Customer Lifetime Value - The Path to Profitability reviews the CLV metric in particular. Approaches to computing CLV and the concept of customer equity are discussed in detail. Specifically, this monograph provides the methods of measuring CLV, t...
Community Reviews
Content Warnings
112 pages • missing pub info (editions)
ISBN/UID: 9781601981561
Format: Paperback
Language: English
Publisher: Now Publishers
Publication date: 14 August 2008
Description
Customer Lifetime Value - The Path to Profitability reviews the CLV metric in particular. Approaches to computing CLV and the concept of customer equity are discussed in detail. Specifically, this monograph provides the methods of measuring CLV, t...
Community Reviews
Content Warnings